WHO ARE WE?
HOW DID IT
ALL BEGIN?
In 2007, the CEO of Sino Concept, Felix BIZOUARD, went on a university exchange in China as part of EMBA University International Trade Asia/Europe studies.
This exchange study year made him realise that China is the destination country to follow his dreams.
In 2008, after receiving his graduation diploma, Felix set up a purchasing office in Shanghai on behalf of a company headquartered in Hong Kong.
In 2009, Felix decided to start a new chapter and moved to Qingdao to start his own business, Sino Concept.
INITIAL PROJECT
AND EXPANSION
“Our business started by sourcing and helping our customers purchase street furniture and traffic management equipment manufactured in China. We helped clients find suppliers and handled the orders step by step with our subcontractors.
But after being fed up with communication, quality and packaging issues, we realised we needed to take control. In 2010, we decided to develop our own production process in Qingdao, China. This was not an easy task.
Indeed, starting with limited resources was a real challenge, but we did not give up! We as well had our difficulties, such as self-doubt and quality issues.
The most frustrating came when we felt we could not offer products we were proud of. But taking charge of the manufacturing process allowed us to tackle these issues head-on, drastically improving the quality of our products.
At Sino Concept, we believe that having control over production and quality is a stronger guarantee than any certification.”
Felix BIZOUARD
YOUR MANUFACTURER’S JOURNEY
- In 2010, we began focusing on urban street furniture production.
- 2011, we expanded our product line to include construction zone protection equipment.
- In 2014, we began making traffic-calming equipment and parking lot accessories as demand for rubber items increased.
- We started manufacturing products such as speed cushions, speed bumps, cable protectors and parking stops, which have become our best-selling products.
- Indeed, year by year, we widen and improve our product range to meet our clients’ requirements and help them succeed in their businesses;
- Nowadays, we proudly serve more than a hundred satisfied customers across Europe and around the world.
Thanks to our manufacturing experience, versatility and modern machines, we can adapt our production to your specifications and manufacture tailor-made products according to your requirements.
“At Sino Concept, our main principle is to provide quality products while respecting our customers’ budgets. This is what people are looking for, which has made us successful since our founding in 2019.”
Felix BIZOUARD
– CEO
OUR EXPERTISE IN MANUFACTURING
PROCESSES
Over time, we have integrated different manufacturing processes to meet the demands of our customers:
- Vulcanisation of rubber: For manufacturing heavy-duty cable ramps, cable protector covers, etc.
- Plastic-Rubber composite: For producing speed bumps, road humps, wheel stops, standard cable ramps, lane dividers, etc.
- Mechanical welding: Stamping to produce city barriers, anti-parking posts, bicycle racks, urban trashcans, etc.
- Plastic injection and blowing: For producing road delineator beacons, and traffic cones, among others.
Want to learn more about how we produce our products? Visit our manufacturing process page for further details.
HOW DO WE ACHIEVE THE
QUALITY OF OUR PRODUCTS?
The first step in product launching is to identify the points of weakness in the product.
Second, we test our products until we are sure that they are sturdy and last in use. Thirdly, we compare the result with other products on the market.
As long as our product prototype does not stand out excellently compared to our competitors’ products, we will continue to improve.
For us, quality doesn’t mean luxury — it means practical, long-lasting products that meet your expectations.
“Our philosophy is simple: offering quality products at direct manufacturer prices while respecting human values and current European standards.”
Felix BIZOUARD
Expert in product customisation, our team is at your disposal to innovate and, step by step, work to make tailored products to meet your expectations.
For confidentiality reasons, we only put a small part of our products on our website.
Indeed, the majority of the products we manufacture belong to our customers.
OUR CLIENTS
AND BUYERS
Are you a manufacturer of traffic control equipment or street furniture?
Or are you a retailer of road construction equipment, and car park management equipment?
If yes, then we are made to work together!
If you manufacture some or all of your products, we aim not to substitute that.
Our idea is to work together when you lack products that we could manufacture to help you to add value to your company and business.
We export our products to more than 20 countries worldwide:
- 80% in Europe;
- 20% in the rest of the world.
We regularly send containers to France, Belgium, Switzerland, Germany, Finland, Canada, and Italy, among many other countries worldwide. If you are interested in hearing more about our business or start working with us, please contact us, and our team is delighted to find personalised solutions to help you succeed in your business.
WHAT DO OUR CUSTOMERS APPRECIATE ABOUT SINO CONCEPT?
Constant product quality
and professionalism
Careful packaging and
logistics management
Competitive prices
without compromising on service
Responsiveness, dynamism
and flexibility
Quality and variety
of the products
Motivation, enthusiasm
and good humour
WHERE ARE WE
LOCATED?
Our manufacturing operations are based in Qingdao, China. Our broad product selection allows us to load various types of products in a single container.
For example, we can pack different traffic safety and traffic-calming equipment, such as plastic-rubber composite speed cushions and plastic traffic delineators, into the same order.
All production takes place within a 20-kilometre area in Qingdao, making it easier to coordinate shipments and simplify logistics. This allows us to issue one invoice per order and avoid unnecessary international banking fees.
To manage our business efficiently, we have three different operational structures:
- Headquarters in Dubai: manages all the exports of our products.
- A general office in Qingdao: takes care of the purchasing, quality control, industrial design, purchasing raw materials, and all the administrative parts to export our products from China to worldwide.
- Sales offices: Dinan in France, Weimar in Germany and Tampere in Finland.
“At Sino Concept, we are not ashamed of the origin of our products, and we do not forget the ones who work hard to accomplish them.
We make sure that the people involved in production are treated fairly and with respect, and we choose to work with partners who share this approach.”
Felix BIZOUARD
“ARE YOU THE CHEAPEST
ON THE MARKET?”
We’re not the cheapest option on the market and don’t want to be. You may think, why?
Because we do not want to compete with companies that make their workers work 12 hours a day, seven days a week. Besides, we also have quality standards.
You can easily find products in the Chinese market that look identical to ours. But think again; It is essential to ask yourself the following points:
- Is the material UV treated? Most of our products are ideal for use outdoors, and we assume you don’t want yellow speed bumps that turn white after six months of installation.
- Are the products packaged correctly? We ensure that the unloading and storing are convenient and that you receive the products in flawless condition.
- Do the chemicals and raw materials used comply with European standards? Avoid having your container blocked in customs because of material or a design that does not comply with the European standards in force.
- Are workers fairly compensated, and do they work under fair conditions?
- What is the product’s resistance, and does it last in use?
All of these points come at a cost, and it is vital to consider them when purchasing worldwide. Our philosophy is simple: To offer quality products at direct manufacturer prices while respecting human values and current European standards.
In 2021, we at Sino Concept manufactured:
- More than 50 000 cable protectors.
- Over 1 500 speed cushions.
- More than 30 000 steel posts.
- Around 10 000 crowd barriers.
- Over 10 000 steel railings.
OUR
MISSION
We at Sino Concept can offer you durable and long-lasting equipment at advantageous factory-direct prices by concentrating on our product selection. Indeed, we have considerably reduced the number of products in our catalogue.
Also, our services are comprehensive: 2D and 3D design, launching customised products, manufacturing and arranging door-to-door logistics on your behalf.
WHAT ABOUT
HEALTH?
Chemicals are at almost every manufacturing stage when manufacturing rubber or plastic products.
To ensure that the chemicals are safe, we choose all our materials to comply with REACH regulations. Indeed, it is a high priority for us at Sino Concept to offer products without chemicals dangerous to your health or environment.
SUPPLY CHAIN
MANAGEMENT
Packing
We pack all our products in steel racks, plywood crates, steel pallets or other suitable packaging solutions.
Our careful packaging ensures flawless transportation and unloading and eases storage, for example, to your warehouse.
Indeed, our goal is to ensure safe delivery and convenient unloading to help you succeed in your business.
Bulking
We stand out in the market with our advantage of loading items from different product groups into a single container, as all production is located within 20 kilometres of Qingdao, allowing for fast coordination and optimised shipping.
For example, we can mix into container street furniture, event management equipment and parking lot accessories.
Our versatility allows you to have savings in transport costs and save time searching for suppliers.
Import
Are you new to international logistics and unsure how to import containers from China?
Don’t worry; Our team will take care of the entire transport process, from our production site to your delivery location.
We export more than 200 containers annually, so logistics has no secrets for us.