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In 2007, the CEO of Sino Concept, Felix BIZOUARD, went on a university exchange in China as part of EMBA University International Trade Asia/Europe studies.

This exchange study year made him realise that China is the destination country to follow his dreams.

In 2008, after receiving his graduation diploma, Felix set up a purchasing office in Shanghai on behalf of a company headquartered in Hong Kong.

In 2009, Felix decided to start a new chapter and moved to Qingdao to start his own business, Sino Concept.


“Our business started by sourcing and helping our customers purchase street furniture and traffic management equipment manufactured in China. We helped clients to find suppliers and handled the orders step by step with our subcontractors.

But after being fed up with communication, quality and packaging issues, we decided to start manufacturing ourselves. In 2010, we initiated our first factory in Qingdao, China. But indeed, opening up our own factory was not a simple task.

Indeed, starting a factory with limited resources was a real challenge, but we did not give up! We as well had our difficulties, such as self-doubt and quality issues.

The most frustration came when we felt we could not offer products we were proud of. But then opening up our in-house manufacturing facilities was the key to fixing this issue and helped us drastically improve product quality to the level we wanted.

Indeed, for us at Sino Concept, having our factories and quality control is a better guarantee than any certification.”



  • In 2010, we opened our first factory specialising in urban street furniture;
  • Followed by our second factory in 2011, which specialised in construction zone protection equipment;
  • In 2014, after the growing demand for rubber products, we launched our third factory, focusing on traffic-calming equipment and parking lot accessories;
  • We started manufacturing products such as speed cushions, speed bumps, cable protectors and parking stops which have become our best-selling products. Indeed, year by year, we widen and improve our product range to meet our client’s requirements and help them succeed in their businesses;
  • Nowadays, we have over 15,000 square meters of manufacturing facilities and more than a hundred satisfied customers worldwide.

Thanks to our manufacturing experience, versatility and modern machines, we can adapt our production to your specifications and manufacture tailor-made products according to your requirements.

Felix Bizouard is the General Director of Sino Concept, who is an expert in traffic safety and street furniture industry.

“At Sino Concept, our main principle is to provide quality products while respecting our customers’ budgets. This is what people are looking for, which has made us successful for over ten years.”


Icone Lindekin
Victorien Dubot is the Operations Manager of Sino Concept, who is experienced in traffic safety and street furniture industry for many years.

“The youth and dynamism of our multilingual team allow us to be hyper-responsive and present for our clients. With us, buying from China will seem as easy to you as it would be in Europe.”

Victorien DUBOT
– Operations Manager

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Over time, we have integrated different manufacturing processes to meet the demands of our customers:

  • Vulcanisation of rubber: For manufacturing speed cushions, lane dividers, cable protectors, etc.
  • Plastic-Rubber composite: For producing speed bumps, road humps, wheel stops, etc.
  • Mechanical welding: Stamping to produce city barriers, anti-parking posts, bicycle racks, urban trashcans, etc.
  • Plastic injection and blowing: For producing road delineator beacons, cable drop-overs, and traffic cones, among others.

Would you be interested to learn more about our factories? View our page dedicated to manufacturing facilities to find out more about our factories.


The first step in product launching is to identify the points of weakness in the product.

Second, we test our products until we are sure that they are sturdy and last in use. Thirdly, we compare the result with other products on the market.

As long as our product prototype does not stand excellently compared to our competitor products, we continue to improve.

But the quality of the product does not have to be luxurious.

“Our philosophy is simple: offering quality products at direct manufacturer prices while respecting human values and current European standards.”


Expert in product customisation, our team is at your disposal to innovate and, step by step, work to make bespoke products to meet your expectations.

For confidentiality reasons, we only put a small part of our products on our website.
Indeed, the majority of the products we manufacture belong to our customers.


Are you a manufacturer of traffic control equipment or street furniture?

Or are you a retailer of road construction equipment, and car park management equipment?

If yes, then we are made to work together!

If you manufacture some or all of your products, we aim not to substitute that.

Our idea is to work together when you lack products that we could manufacture to help you to add value to your company and business.

We export our products to more than 20 countries worldwide:

  • 80% in Europe;
  • 20% in the rest of the world.

We regularly send containers to France, Belgium, Switzerland, Germany, Finland, Canada, and Italy, among many other countries worldwide. If you are interested in hearing more about our business or start working with us, please contact us, and our team is delighted to find personalised solutions to help you succeed in your business.

Drapeaux des pays dans lesquels nous avons des clients


Constant product quality
and professionalism

Careful packaging and
logistics management

Competitive prices
without compromising on service

Responsiveness, dynamism
and flexibility

Quality and variety
of the products

Motivation, enthusiasm
and good humour


We manufacture our products in our factories in Qingdao, China. Our broad product selection allows us to load various types of products in a single container.

For example, we can pack different traffic safety and traffic calming equipment, such as rubber speed cushions and plastic traffic delineators, into the same order.

We produce all our products in three production plants within 20 kilometres of the area in Qingdao, China. Organising accounting would be more consuming if you were to receive an invoice from each of our factories separately. Above all, the international bank charges would be numerous.

To manage our business efficiently, we have three different operation structures:

  • Headquarters in Dubai: manages all the export of our products.
  • A general office in Qingdao: takes care of the purchasing, quality control, industrial design, purchasing raw materials, and all the administrative part to export our products from China to worldwide.
  • Sales offices: Dinan in France, Weimar in Germany and Tampere in Finland.

“At Sino Concept, we are not ashamed of the origin of our products, and we do not forget the ones who work hard to accomplish them.

Indeed, we compensate our employees fairly, and everyone works at their own pace, according to their abilities. Indeed, having our in-house factories ensures that our factory operators are rewarded fairly and equitably.”



We’re not the cheapest option on the market and don’t want to be. You may think, why?

Because we do not want to compete with companies that make their workers work 12 hours a day, seven days a week. Besides, we also have quality standards.

You can easily find products in the Chinese market that look identical to ours. But think again; It is essential to ask yourself the following points:

  • Is the material UV treated? Most of our products are ideal for use outdoors, and we assume you don’t want yellow speed bumps that turn white after six months of installation.
  • Are the products packaged correctly? We ensure that the unloading and storing are convenient and that you receive the products in flawless condition.
  • Do the chemicals and raw materials used comply with European standards? Avoid having your container blocked in customs because of material or a design that does not comply with the European standards in force.
  • Are workers fairly compensated, and do they work under fair conditions?
  • What is the product’s resistance, and does it last in use?

All of these points come at a cost, and it is vital to consider them when purchasing worldwide. Our philosophy is simple: To offer quality products at direct manufacturer prices while respecting human values ​​and current European standards.

In 2021, we at Sino Concept manufactured:

  • More than 50 000 cable protectors.
  • Over 1 500 speed cushions.
  • More than 30 000 steel posts.
  • Around 10 000 crowd barriers.
  • Over 10 000 steel railings.


We at Sino Concept can offer you durable and long-lasting equipment at advantageous factory-direct prices by concentrating on our product selection. Indeed, we have considerably reduced the number of products in our catalogue.

Also, our services are comprehensive: 2D and 3D design, launching customised products, manufacturing and arranging door-to-door logistics on your behalf.


Chemicals are at almost every manufacturing stage when manufacturing rubber or plastic products.

To ensure that the chemicals are safe, we choose all our materials to comply with REACH regulations. Indeed, it is a high priority for us at Sino Concept to offer products without chemicals dangerous to your health or environment.



We pack all our products in steel racks, wooden crates or metal pallets.

Our careful packaging ensures flawless transportation and unloading and eases storage, for example, to your warehouse.

Indeed, our goal is to ensure safe delivery and convenient unloading to help you succeed in your business.


We stand out in the market with our advantage of loading items from different product groups into a single container, thanks to our three factories located within 20 kilometres in Qingdao, China.

For example, we can mix into container street furniture, event management equipment and parking lot accessories.

Our versatility allows you to have savings in transport costs and save time searching for suppliers.


Are you new to international logistics and unsure how to import containers from China?

Don’t worry; Our team will take care of the transport from our factory to your warehouse.

We export more than 200 containers annually, so logistics have no secrets for us.